About KITAV
A Swiss digital product company building tools that help people structure their daily routines, understand their progress and make better long-term decisions.
Who we are
KITAV is a Swiss digital product company founded by Kim Tai Vuong.
The company develops focused software products in the areas of health, fitness, sport and personal productivity. KITAV's purpose is to create digital tools that help people structure their daily routines, understand their progress and make better long-term decisions for their personal development.
KITAV started with Tentava — an AI-assisted fitness and training app designed for workout planning, training documentation, goal tracking and progress analysis.
Over time, KITAV aims to expand beyond fitness into broader digital products for health-related tracking, habit building, task management, notes, personal organization and community-based platforms.
"The company is built around the idea of continuous progression: improving step by step, making progress visible and turning complex routines into simple, reliable digital experiences." — KITAV Company Philosophy
Founder
Initiator, product director and driving force behind the company's vision. Switzerland.
KITAV was founded by Kim Tai Vuong, who is the owner, initiator and driving force behind the company's product vision.
His role combines idea development, product direction, organization and the continuous pursuit of progression. KITAV products are developed with a strong focus on clarity, structure and long-term usefulness — not as short-term tools, but as digital systems that can grow and improve over time.
The goal is to build products that are simple to use, technically reliable and meaningful in everyday life.
Purpose
KITAV exists to develop digital products that support personal progress.
The company focuses on software that helps users plan, track, organize and reflect. This includes products for fitness and sport, health-related data tracking, habit formation, productivity, personal organization, notes, task management and community interaction.
Each product follows the same principle: reduce complexity, create structure and make progress easier to understand.
Focus Areas
The domains where KITAV builds its products.
Health & Wellbeing
Digital tools for health-related tracking, personal awareness and structured daily routines. Building habits that last.
Fitness & Sport
Applications for training planning, workout tracking, goal management and performance progression over time.
Personal Productivity
Tools for habits, tasks, notes, organization and everyday planning — making complex routines simple and reliable.
Community Platforms
Digital spaces that connect people around shared goals, activities and progress — building together, not alone.
Values
The principles behind every KITAV product.
Progression
KITAV products are designed to support continuous improvement over time — small steps, visible results.
Structure
The company focuses on turning complex routines into clear and usable digital systems. Simplicity is the goal.
Reliability
Products are built with attention to technical quality, privacy and long-term stability. Built to last.
Clarity
Every feature should have a clear purpose and create real value for the user. Nothing unnecessary.